How to Grow your Brand on Instagram
After receiving one of the kindest shout outs ever in Lisa and Sarah‘s Alt Summit presentation, I thought it’d be fun to share some of my own personal tips with you about how to grow your brand on Instagram!
Since rebranding my blog back in March, I’ve seen a 167% increase in Instagram followers (holy crap, right?!). It’s by far one of my favorite social media platforms because it gives me the freedom to be creative all while allowing me to be personable and connect with others. If you aren’t on it already, or perhaps you’re not that active, I urge you to give it a try! Here are five easy things you can do to grow your brand:
1. Hashtags. I’m not saying you should tag your image with 100 different adjectives, but rather find the hashtag that members of your community use and get involved. If you go to an event, check the specified hashtag and interact with others. Are you a blogger? See what tags other bloggers are using on a regular basis. Don’t just tag your photos with it and be done; take the time to check out what others are posting and engage (comment/like/follow, etc). Which leads me to my next tip..
2. Be Active. As with all communities, the more you put in, the more you will get back. If you don’t like or engage with others, there’s really no incentive for them to interact with your photos. This also means be active in your posting. I may not hit it all the time, but I at least have a goal to post an image once a day. Since moving to this approach, I’ve noticed an increase in engagement all around.
3. Find the Right Time. Think about your ideal reader/customer and when they are most likely to be on their phones. If you take a really great picture at 2am, that doesn’t mean you have to post it then. Of course this is personal preference (perhaps you like to live in the moment), but I tend to stagger out my images to ensure as many people see them as possible.
4. Use the Explore Section. Now, you might be saying to yourself, whaaat? This feature used to really stink in my opinion, but Instagram has made a few changes recently that I really like. It’s now so much easier to find images you’ll like because the photos are based on likes from other people you already follow. Interacting with new people, especially those you wouldn’t have otherwise known about, is always a great way to grow.
5. Take the Time to Edit & Write a Caption. Of course you’re going to capture that beautiful sunset and hashtag it #nofilter every now and then, but for the most part, your iPhone images will need a little editing. VSCO CAM is hands down my favorite photo editing app as it allows me to adjust basic things like exposure and contrast without it appearing too filtered/edited. I tend to edit my photos the same way each time, which really help build a constancy in how my images appear (great for brand recognition). Captions are a great way to connect with your followers. If you take a picture of paint, don’t just title it “Paint”. Maybe talk about the project you’re working on, or prompt a question about their favorite color or type of paint. Get creative and get people talking!
So that’s it! If you have any more questions, feel free to leave a comment below. It took me almost a year before I took a photo I was really proud of, so if you’re new to it, don’t worry, you will improve! And if you don’t believe me, just head on over to my profile and scroll down a bit :)