A Day in the Life of a Craft Blogger

A Day in the Life of a Craft BloggerIt’s always fun to see people’s reactions when I tell them I’m a blogger. Since it’s a somewhat new career, I think the job description is a but unclear to those who don’t blog themselves. And although on the surface it may look like it’s confetti, crafting and cupcakes all the time, there’s a lot of hard work and hours that go into it.

So if you’e ever been curious about what actually happens behind the scenes, you’re in luck. I’m spilling the beans! Working from home has taken a little bit to get used to, but scheduling out my day helps me stay focused. Not every day is the same, and I certainly can’t speak for other bloggers, but here’s what a typical day, Sunday-Friday, might look like for me:

8:00am — Wake up! I read my email, Instagram, and traffic stats from bed as soon as my alarm goes off. This is also around the time I start promoting whatever blog post I publish for that day on social media. 

A Day in the Life of a Craft Blogger(You may have seen these shoes floating around Instagram. They’re the Highwood clogs in tan by Lotta From Stockholm. I’ve never been much of a heel person, but these are surprisingly comfortable!)

9:00am— Over the years I’ve discovered that shooting in natural, morning light gives me the best results. The exact time may vary depending on the time of year, but overall I’ve found that as early as possible is best.

10:30am— Back on my computer. One of my revenue streams comes from affiliate links, so I spend this time each day uploading links to various sites.

11:15am–Brainstorming session and editorial calendar planning. My calendar changes all the time, it just depends on what ideas I think of and am most excited about. Once I have my ideas for projects, I spend time thinking of what brands I’d like to partner with and send out a few email pitches.

Lunch! Most days I eat at my desk whenever I can/remember take a break.

A Day in the Life of a Craft Blogger

2:30pm— After lunch, I head out to pick up props/supplies for any upcoming projects. Thankfully I only live a few blocks away from my flower source!

3:30pm— Back home, I edit photos from the project I shot earlier in the morning. If I’m posting a non-original tutorial the next day, I’m researching other projects to include in a roundup.

5:00pm— I set aside this time each day to network (commenting, social media, emails, etc) and explore what others are posting. This not only helps me stay current with what’s happening on the internet, but it also gives me a chance to engage with others. Regardless of your job, I think it’s important to active in the community where you/your brand exist. I also think this time is crucial, because it pushes me to do better. There are TONS of bloggers out there producing top quality content and I need to be able to keep up.

6:30pm— Break time! Gabe and I will usually go out and grab a drink or a bite to eat for dinner (partially just so we can get out of the house for a bit). We might watch some tv, brainstorm together, and just unwind a bit.


A Day in the Life of a Craft Blogger(These are the Highwood T-Bar in red from Lotta and the perfect date night shoe)

9:30pm— Annnd the shoes come off!

9:45pm— I am constantly pinning throughout the day, but because Pinterest is my number one source of traffic, I spend a little more time on it at night. I also take this time to catch up on other social media I may have missed throughout the day.

10:30pm— With all my images queued up and ready, whether it’s for an original tutorial or roundup post, I start writing. There’s something so quiet and peaceful about the night that helps me get in the writing zone.

11:45pm— BRAIN DUMP! I can’t tell you how helpful this process has been for me. Each day, when I’m done working, I make a to-do list of everything that I need to accomplish for the next few days. Once I get all of my thoughts out on paper, I’m able to relax and forget about work for a bit.

12:01am–Publish post and queue up Newsletter. I like to be awake when my posts go live to ensure that everything is okay. If I’m still awake, I’ll return any unanswered email. I make it a goal to get 8 hours of sleep, but it tends to be around 7 or so.

So that is that! Hopefully that gives you a better look into my day to day; I’m always happy to answer any questions you may have too :)


Lotta from Stockholm

  • abigail

    so high heeled clogs ..any opinions apart from them being surprisingly comfortable ? good value for money….good fit for narrow or wide feet… good quality …would you buy again …would you recommend to all your friends ? !

    • Hey Abigail! So i think they’re a definite good buy for the price (especially when compared to other clogs out there). You’d have to measure your own foot to see if they’d bee a good fit, but they don’t pinch my feet whatsoever. There’s also various heel sizes for different comfort levels.

      Hope this helps!

  • so glad you shared this! when I tell people I work from home they are always skeptical until they go to my site. do you go to any local networking events?

    • haha right? It’s almost like they don’t believe it! I try to network as much as possible, both on and offline, which certainly helps :)

  • Sarah Ilene

    Love this, it’s super helpful to see how other people plan out their day especially when you have lots to do. Good to get some tips on how to squeeze it all in.

    • Oh yay, so happy you liked the post Sarah! Sometimes it feels like there aren’t enough hours in the day, but scheduling totally helps with that feeling.

  • lauraimurray

    Woa, love those shoes! And I’m so jealous of your organisation skills!

    • Thanks Laura! It has taken time and determination, but scheduling out my day totally helps. Those cute shoes do too, of course :)

  • I love a night time brain dump! I end up illustrating my list too, as I always (annoyingly) feel most creative at bed time.

    • Oh that sounds lovely Debbie! I hope you keep those around to look at later :)

      And I totally understand! There’s something about the quiet of night that helps our brains do their thing. I can’t tell you how many times I’ll write down an idea when I’m half awake!

  • Cyd

    Love this! It’s funny how each of us work best. I tend to wake up about 5 (crazy, I know) and do all email catch-up, list making, brainstorming, researching and generally prepping for the day while sipping my coffee when it’s still dark outside. Usually I’m in bed by 10 or 10:30 and I’ve learned over the last many years that my last hour or so before bed should be spent watching Netflix or reading fiction so I can slow my brain down and sleep better at night. ;-)

    • 5am?! Oh girl, you’re amazing! I love that you tackle the internet before anyone else is up :)

      And yes! Relaxing before bed is so key. If I don’t have that time, I find myself tossing and turning thinking about everything that needs to be done the next day. Thanks for sharing Cyd!

  • i’m a night owl myself, I can only study past 10pm T_T

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  • Shannon Crabill

    Ha, nice insight into your day-to-day crafty life. So jealose!

  • Super cool shoes! Love how you organize your day and are very diligent ;) Will come back ;) Ursula @ http://kraftmint.com {modern and quick crafts }

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  • Lovely shoes. It was interesting reading your day as a Blogger. Following you on Pinterest.