10 Reasons Why you Should Attend Craftcation 2016

10 Reasons to attend CraftcationYou may be thinking to yourself, reasons to attend a conference a year from now?! I know, crazy. But after my experience this year, I feel like you should go ahead and mark this conference down in your calendars because there’s no doubt in my mind that you’ll want to attend.  And although this list could be double in length, here are my top ten reasons why I think we should meet at Craftcation next year:

1. The people. The people that attend are the best. Everyone is kind, open, and just willing to help you out with your business. There are no cliques and no feelings of superiority that you might find at other events. To follow with that…

2. The environment. There’s such an energetic buzz that surrounds Craftcation unlike any other. People just want to kick ass at owning their own business and seem to be happy to be connecting with others who feel the same.

3. You get to actually make stuff. Like stuff you’d actually want to make. A lot of times, conferences can be an overdose of information. To balance that out, there are TONS of hands-on craft and food workshops for those moments when you want to switch gears.

by @thecraftedlife on Instagram(via Instagram)

4. It’s on the beach. Had to, because it’s amazing.

5. It’s laid back.  You can wear jeans and sneakers, you can wear lipstick, you can wear dresses. It doesn’t matter. There’s less pressure on changing outfits multiple times a day and more focus on what you’re going to takeaway.

6. Bernina. I first learned to sew at this conference on a Bernina machine and haven’t looked back. Their reps are also just the sweetest.

7. It’s affordable. Tickets are only around $400 (less I think?) for about 4 full days of panels and workshops; the hotel around $160 a night.

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8. The Information. The panels/classes are jam packed with key things you absolutely need to know for your business, ie: bookkeeping, how to build your newsletter and brand, how to take better photographs.

9. City of Ventura. You can wonder downtown (a 2 minute walk away) to wonder in and out of the great thrift shops, restaurants, and of course Superbuzzy. You also get to each lunch at city hall, dinner at the fairgrounds, and some of the workshops are even off site. You aren’t stuck in the hotel the entire time. LA is also only an hour away, great for squeezing in a quick trip.

10. Nicole and Delilah. If you haven’t connected with these women yet, you absolutely need to. Not only do they plan and execute the entire event, but they are present and engaging throughout. They sit on panels. They take the photos. They meet and great you at registration. They genuinely want to connect with the people that come and that energy is felt.


Have you ever been to Craftcation before? What are some of your favorite conferences?



Craftcation: Maker + Business Conference

Craftcation, Business + Maker ConferenceEXCITING NEWS! I’ll be speaking at Craftcation 2015! For those of you who aren’t familiar with the conference, it’s four awesome days of hands-on food and craft workshops + creative business classes. Oh yes, and it’s right on the beach!

Craftcation, Business + Maker ConferenceEarly bird registrations opens tomorrow, September 17th, at 9:00am PST and the first fifty people get $45 off. You can get your tickets here.

In case you missed it, here’s my recap from last year. This is such a dream of mine (seriously, someone pinch me) so I hope to see you there!

Craftcation, Business + Maker Conference

Photos & Video by Matthew William Photography

Craftcation Recap

Craftcation Recap | The Crafted Life

Cards above from: Fresh Baked Paper Goods, Sprout Studio, Ugly Baby and La Ru, Christine Haynes, A Truly Enormous Journey, Blu Penny, Vitamini Handmade, Make and Takes, Sienne Josselin


It’s official: Craftcation is the BEST conference I’ve ever attended. It’s rare to find an environment that’s simultaneously welcoming and nurturing, but that’s exactly how I would describe my time in Ventura. I took business classes that were packed full of valuable information, chatted with other bloggers who were honest and insightful, and best of all, met passionate and talented makers.

Craftcation Recap | The Crafted LifeTaking note from Lisa Congdon’s keynote (which absolutely blew me away!), I decided to challenge myself and take workshops revolving around things I had never done before. Not only do I feel refreshed creatively, but I also feel more confident in my ability to experiment with new mediums. Sometimes, you just have to take a risk and embrace the abyss! Here are a few snippets of what I made:

Craftcation Recap | The Crafted LifeI discovered a new love for embroidery. It’s something I’ve always avoided because I thought it was too time consuming, but that couldn’t be further from the truth. I love the free flow nature of it and how forgiving the stitching can be compared to cross-stitching. One of my most peaceful moments of the trip was stitching this number while soaking in the ocean view.

Craftcation Recap | The Crafted Life

Brittni of Paper & Stitch taught us how to make fresh flower accessories. That’s right, the type of pieces dreams are made of! I’d wear this piece in my hair everyday if I could.

Craftcation Recap | The Crafted Life

The most intense workshop by far was dress making 101 with Christine Haynes. But by intense I mean amazing. This was my first experience with a sewing machine, and I am proud to say that it won’t be my last. Christine was so sweet and so fun that I instantly fell in love sewing and even started of dreaming of other items I wanted to make. After 6 hours of work (split over two days), I walked away with a lovely tunic that I’ll be wearing non-stop. If you ever get the chance, you absolutely must take one of her classes or make one of her patterns.

Craftcation Recap | The Crafted Life

Last but not least, Jennifer Lake taught a really fun workshop on how to make terrariums. I am so happy this guy made it back to SF safely because I LOVE it. I have a feeling that this will be just the start of my collection.

I can’t thank Delilah and Nicole enough for putting together such an amazing event. I’m already counting down the days for next year!